Products

Get geared up for the upcoming NFL Season with this Atlanta Falcons 2024 Sideline 59FIFTY Fitted Hat. This New Era hat features a fitted structure and six-panel construction ensuring it stays snug, yet breathable for all four quarters. Its raised embroidered graphics will have...

Make a statement with the Atlanta Falcons 2025 Inspire Change 9FORTY M-Crown Adjustable Hat. Highlighting the NFL's commitment to social justice, this New Era hat features a distinct design showcasing the Inspire Change initiative. The structured fit and curved bill provide a classic, comfortable...

Intercept cancer like your favorite Atlanta Falcons players out on the field with the NFL Crucial Catch Collection. This 39THIRTY Flex Hat features an array of cancer ribbon colors along with the Atlanta Falcons logo and Crucial Catch patch, highlighting the NFL's partnership with...

Intercept cancer like your favorite Atlanta Falcons players out on the field with the NFL Crucial Catch Collection. This New Era A-Frame 9FIFTY Snapback Hat features an array of cancer ribbon colors along with the Atlanta Falcons logo and Crucial Catch patch, highlighting the...

Intercept cancer like your favorite Atlanta Falcons players out on the field with the NFL Crucial Catch Collection. This New Era Cuffed Knit Hat features an array of cancer ribbon colors along with the Atlanta Falcons logo and Crucial Catch patch, highlighting the NFL's...

Get ready for the 2025 NFL Draft with this Atlanta Falcons 39THIRTY Flex Hat from New Era. The 39THIRTY is New Era's premier stretch-fit style, engineered specifically to create a comfortable fit, so you can represent the Atlanta Falcons in comfort all season long....

Get ready for the 2025 NFL Draft with this Atlanta Falcons 39THIRTY Flex Hat from New Era. The 39THIRTY is New Era's premier stretch-fit style, engineered specifically to create a comfortable fit, so you can represent the Atlanta Falcons in comfort all season long....

With your next pick, you should select this Atlanta Falcons On Stage A-Frame 59FIFTY Fitted Hat from the official 2025 NFL Draft collection. This New Era cap features an embroidered team logo on the front, an NFL shield on the back and an official...

Welcome the newest batch of stars to the Atlanta Falcons with this 2025 NFL Draft T-Shirt. Featuring soft and durable cotton, this shirt will survive wash after wash and keep you comfy for any occasion. The eye-catching Atlanta Falcons graphics will show off your...

Show your support for the Atlanta Falcons by grabbing this 2025 NFL Training Camp 39THIRTY Flex Hat. Engineered for comfort, this premier stretch-fit hat from New Era is crafted from breathable performance fabric with perforated mid and rear panels, ensuring you stay cool during intense...

Gear up for another season of Atlanta Falcons football with this 2025 NFL Training Camp Adjustable Visor from New Era. With embroidered team graphics and a curved bill to keep the sun out of your eyes, this visor is a must-have for any Atlanta Falcons...

We're getting closer and closer to Week 1 of the NFL season. During the sweltering dog days of summer, this 2025 NFL Training Camp T-Shirt is the perfect way to stay cool while repping the Atlanta Falcons. Made from a breathable fabric blend that...

Honor the service members and your Atlanta Falcons with this 2025 Salute to Service 39THIRTY Flex Hat from New Era. With a structured fit and curved bill, this cap offers a classic and comfortable look. The U.S. flag patch on the right side and the...

Rep your squad while they're hard at work on the gridiron with this Atlanta Falcons 2025 Sideline 39THIRTY Flex Hat from New Era. As the official 2025 on-field cap of the NFL Sideline, this lid is worn by Atlanta Falcons players, coaches and staff!...

Show your Atlanta Falcons pride with this New Era 2025 Sideline 59FIFTY Fitted Hat. As the official 2025 On-Field cap of the NFL Sideline, this hat is worn by players, coaches, and staff, bringing you the same authentic style and quality they trust. The 59FIFTY...

Show your Atlanta Falcons pride with this New Era 2025 Sideline 59FIFTY Fitted Hat. As the official 2025 On-Field cap of the NFL Sideline, this hat is worn by players, coaches, and staff, bringing you the same authentic style and quality they trust. The 59FIFTY...

Show your Atlanta Falcons pride with this 2025 Sideline Bucket Hat from New Era. This bucket hat features a comfortable, slouchy fit and a soft visor that can be easily folded and packed away, making it the perfect travel companion. As the official 2025 On-Field...

Sport a premium piece of Atlanta Falcons gear with this 2025 Sideline Cold Weather 9FORTY M-Crown Adjustable Hat by New Era. Its official On-Field design features a smooth team logo patch on stretch, water-repellant fabric and a quick-dry cushion sweatband. A snap closure makes...

Brave cold weather in the same look as the Atlanta Falcons by wearing this 2025 Sideline Cold Weather Cuffed Knit Hat with Pom from New Era. Its knit design in team colors and smooth, rubberized logo patch leave no doubts about your fandom. Soft lining...

Look ready to join the Atlanta Falcons on game day in this 2025 Sideline Cold Weather Retro Crown 59FIFTY Fitted Hat by New Era. Its semi-relaxed structure features the same baggy shape and smooth logo patch the team wears. A quick-dry cushioned sweatband and...

You're ready for changing weather conditions during the Atlanta Falcons season with this 2025 Sideline Cold Weather Runner Dog Ear Adjustable Hat by New Era. It features water-repellent fabric, a quick-dry cushion sweatband, and snap-button Sherpa ear covers for when temps drop. The contour...

Mirror the headwear style of the Atlanta Falcons with this 2025 Sideline Cold Weather Split Panel 9FIFTY Snapback Hat by New Era. Engineered for premium comfort, it features a quick-dry cushioned sweatband to absorb moisture, water-repellent fabric for maintaining dryness and eyelets that help...

Show your unwavering support for the Atlanta Falcons as they chase Super Bowl glory by grabbing this 2025 Sideline M-Crown 9FORTY Adjustable Hat from New Era. This semi-full cap sits higher than the original 9FORTY and features the official 2025 on-field design worn by...

Show your unwavering support for the Atlanta Falcons as they chase Super Bowl glory by grabbing this 2025 Sideline M-Crown 9FORTY Adjustable Hat from New Era. This semi-full cap sits higher than the original 9FORTY and features the official 2025 on-field design worn by...

Rep your Atlanta Falcons with this 2025 Sideline Runner Adjustable Hat from New Era. Featuring the official 2025 on-field design worn by players, coaches, and staff, this cap keeps you connected to the team with every wear. The quick-dry cushion sweatband provides a soft, comfortable...

Rep your squad with this Atlanta Falcons 2025 Sideline Visor from New Era. This visor is the same one worn by players, coaches and staff on the sideline. The quick-dry cushion sweatband keeps you comfortable while you represent your Atlanta Falcons. Sku: 202629531 Maker: New...

Show your support for the Atlanta Falcons with this 59FIFTY Fitted Hat from New Era. The iconic 59FIFTY design features a structured fit and high crown that creates the perfect modern look for game day, while the eyelets in all six panels keep you cool...

Your devotion to the Atlanta Falcons can't be beat. Now on game day, you can elevate that passion to a new level by putting on this Low Profile 59FIFTY fitted hat from New Era. This hat features crisp Atlanta Falcons graphics embroidered on the...

Showcase your passion for the Atlanta Falcons in eye-catching fashion with this Argyle 19TWENTY Adjustable Hat from New Era. This retro-inspired silhouette features a relaxed fit crown with a pinched front panel, offering a stylish and comfortable look that's perfect for a trip to the...

Grab this New Era Black on Black Alternate Logo 39THIRTY flex hat to ensure you'll always have a great option as a finishing touch to your outfit. Its sleek design and iconic alternate Atlanta Falcons graphics are sure to send the message that you've...